Digital Marketing
GrowLeadGen Campaign
Paid Media & Email Funnel
Cross-platform paid media combined with email nurture that scales qualified leads and lowers CAC.
The challenge
The client needed a predictable lead pipeline: low-cost acquisition across multiple channels, consistent lead quality for sales, and an automated nurture flow that turned cold traffic into demo-ready prospects.
What we built
Paid Media Across Platforms
Campaigns on Meta, Google Search & Display, and LinkedIn — audience segmentation, bid strategy, and cross-platform attribution.
Landing Pages & CRO
Conversion-optimized landing pages with A/B tests for headlines, CTAs, and form length to improve lead quality.
Email Nurture & Automation
Klaviyo/HubSpot flows: welcome series, lead scoring, demo invites, and re-engagement for warming cold traffic.
Creative Testing
Systematic creative matrix across thumbnails, headlines, and short-form video to find highest-performing ad variants.
Analytics & Attribution
GA4 + UTM strategy and dashboarding to attribute pipeline to channel and creative, feeding weekly optimizations.
Sales Handover
Qualified leads pushed to HubSpot with contextual lead data and an SLA-backed handover to sales reps.
"We moved from feast-or-famine to a predictable lead engine that sales trusts."
Screens
LeadGen Campaign in the wild.
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