B2B SaaS

Praxis Analytics

B2B SaaS Rebrand & Site Relaunch

Rebrand and conversion-first site rebuild — demo requests up 220%, sales cycle 47 → 31 days.

Brand identity refresh

Marketing site rebuild

Persona-specific sales pages

Comparison pages

praxis.example

Praxis

ProductPricingDocsBook demo

Analytics that closes deals

Ship metrics your CFO trusts.

Self-serve analytics for finance and ops teams who outgrew dashboards.

or watch the 90s tour →

+220%

Demos

$1.8M

Pipeline

31d

Cycle

The challenge

Praxis Analytics had grown from a three-person scrappy startup to $4M ARR with enterprise customers, but their marketing site still looked like a side project from 2019. Mid-market and enterprise prospects landed on a site that asked them to take a five-person team seriously. They needed a brand that matched the product, a site engineered for sales-led conversion, and persona-specific pages that closed deals before the demo call.

What we built

Brand identity refresh
New wordmark, type system, motion language, and a brand book covering web, sales decks, and ABM creative.
Marketing site rebuild
Next.js + Sanity rewrite — modular sections, Lighthouse 96 mobile, and copy benchmarked against the top of category.
Persona-specific sales pages
Tailored pages for Data Leader, Analytics Engineer, and Finance Ops — each with use-case proof, social proof, and a tuned CTA.
Comparison pages
Honest vs. competitor pages with feature parity tables — captured 38% of branded competitor search.
Transparent pricing
Pricing page with clear tiers, per-seat math, and an annual ROI calculator — no "contact us" hides.
Content & SEO foundation
Topic clusters, hub-and-spoke architecture, and a 12-month editorial calendar tied to sales talking points.